

Your idea is probably wrong
"A startup is a search for a scalable, repeatable business model"
- Steve Blank, Four Steps to the Ephiphany

What is a Pivot?
"The idea that successful startups change direction but stay grounded in what they've learned"
- Eric Ries, The Lean Startup

Dont be scared.
Everyone does it.


Flickr
Online Game -> Photo Sharing

Paypal
Palm Pilot Beam $$ -> Printing Money

Not Just Internet
Panasonic/National
Bike Lamps -> TVs

Nintendo
Playing Cards -> Console Games

LivingSocial Story
~4 Public Pivots
100+ Private Pivots

Social App Consulting

Visual Bookshelf

Lots of Interests

Buy on Amazon!
Yay! $0.50!!

Custom Advertising Deals

LivingSocial - Pick5

Content Expansion

#1 Application Facebook
0 to 35M users in 3 weeks

How are the servers doing?







They beat us
Became #1
How Did they do it?
Paying Customers Rule!

eCommerce is awesome

Lessons after 4 Pivots....

"Execution Matters, Ideas Don't"
Fred Wilson, VC @ Union Square

Dont talk yourself out of ideas.
Data. Data. Data.
Test. Test. Test.

MVP - Minimum Viable Product
MVI - Minimum Viable Idea
300 words
Google/Facebook

Build your Toolbox

"Intra"-preneurs Rule!

J.S.I.O.

Don't ever be satiated...

Q&A